E164: Andrew Craig

Andrew Craig is today’s guest, someone whose career in the sports business dates back to the mid-1980s, when he was one of the first recruits to ISL, the hugely influential sports marketing agency that played a central role in the commercial programmes around both FIFA and the IOC. Andrew was in charge during the formative years of the Olympic TOP programme before leaving to run CART, the American single seater motor racing series, taking it public in 1998. Since then, Craig has operated as much sought after consultant to Olympic bids and global motorsport properties.If you like the podcasts you’ll love the Unofficial Partner newsletter, that goes direct to the inbox of thousands of senior executives across the global sports business every Thursday.To join them, sign up via unofficialpartner.comUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.