E165: Re:Thinking Sport - Media Strategy

This is episode 3 of our regular collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity. This week’s topic is media strategy with special guests Glen Killane, Executive Director of Eurovision Sport, Andrew Ryan, Managing Director of FIBA Media and Wissam Khalaf, Partner at Portas.The media rights market is central to the sports economy, but we often talk about it in narrow price terms, focusing on how much money has been extracted by the major rights holders and ignoring the nuance and complexity in each particular marketplace.So in this episode we look at the regional variations in strategic approach to sports media, and ask dissect the role of OTT streaming and the impact of the Olympic Channel on the sports rights market.To go further in to the topics discussed you should subscribe to the Unofficial Partner newsletter, that goes directly to the inbox of thousands of senior sports professionals every Thursday. Sign up via unofficial partner.comUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.