E169: Mastering LinkedIn Profiles and Video Content with Louise Brogan

Louise Brogan is a LinkedIn marketing expert who helps B2B firms, coaches, and founders raise their profile, attract leads, and convert followers into clients using LinkedIn. Louise explains what actually works on LinkedIn today. She talks through the essentials of a strong profile, how to write a headline that gets people clicking, why your company page still matters, and the simple changes that instantly make you more discoverable. Louise also talks about the power of video on LinkedIn, how to create content people watch, and why only a tiny percentage of users post at all, a gap that creates a huge opportunity for anyone willing to show up consistently.She explains how to build a meaningful network, how engagement affects reach, and the mindset shifts that help business owners use LinkedIn with confidence. Louise shares her own journey, the coaching that transformed her business, and the systems she now teaches her clients to help them convert followers into customers.If you want to understand how LinkedIn really works, how to stand out in a crowded feed, and how to use the platform to strengthen your personal brand or grow your business, this conversation is full of practical, easy-to-apply guidance.Links from EpisodeLouise BroganLinkedIn - https://www.linkedin.com/in/louisebrogan/ Raise Your Visibility Online Podcast by Louise BroganSpotify -  https://open.spotify.com/show/4XJ5aDJloPF7VdP9UnPy4N?si=o1duS5EWRJ2cnWMks6yRIgBrought to you in Partnership with:Profile TreeUse link below to take the FREE ChatGPT Training Coursehttps://futurebusinessacademy.com/courses/chatgpt-course/ Timely CareersWebsite: https://timelycareers.com/ Place a FREE advert for your business by emailing [email protected] before the end of December 2025Location PartnerThe Harrison Chambers of Distinctionhttps://www.chambersofdistinction.com/ For 15% off use code Digg15 up until 30th July 2026