E169 - The Hidden Power of Self-Talk with Meghan Higney

Discover how Megan Higney transitioned from private equity to building her own brand rooted in messaging that empowers authenticity. Learn about the importance of internal alignment, overcoming societal expectations, and turning passion into a movement through her unique philosophy.Key Topics:Megan’s journey from private equity to founder of Message, a footwear brand inspired by self-messageThe role of internal messaging in shaping self-confidence and entrepreneurshipNavigating societal and familial expectations when pursuing a bold visionOvercoming the imposter phenomenon and self-doubt in building a brandTimestamps:00:00 - Introduction to Megan Higney and her journey from private equity to entrepreneurship01:05 - The spark that ignited Megan’s desire to support founders and shift into building her own brand02:24 - The energetic difference Megan observed in founders and their “frequency”03:02 - Lessons from operational experience versus financial backing04:32 - The permission to pursue her own brand and the leap to move to Mexico07:05 - Hard work versus ease, and the importance of comfort in creativity and success08:28 - Overcoming the mind games of success and reorienting to joy and ease10:02 - Communicating vision to family and support systems11:38 - Managing societal expectations and internal doubts14:14 - Challenges of inventory, capital, and growth in a consumer product business16:56 - Personal internal challenges: scarcity mindset and growth limitations19:08 - The message behind her brand, "Message," and its cultural significance21:04 - How the brand’s name encapsulates self-empowerment and authenticity24:40 - Overcoming societal and internal layers that block personal joy29:39 - The importance of presence, gratitude, and slowing down31:12 - Megan’s current definition of success: Freedom, presence, and sustainability34:02 - Advice for those torn between comfort and calling37:34 - Practical steps: grounding, listening, and taking aligned action38:07 - Bridging physical product with deeper philosophy through team and messaging41:04 - The role of patience and evolution in creating meaningful change42:28 - Connecting and following Megan’s journey on social channels and SubstackResources & Links:wheremessage.com - Megan’s brand and philosophy hubMeg Higney on Substack - Personal insights and deeper messagesInstagram - @wheremessage - Social channel for the brandConnect with Megan Higney:LinkedInTwitter