E17: Faris Yakob

Faris Yakob is an award winning advertising strategist, creative director, writer and public speaker.He was chief innovation officer at Naked Communications in the noughties and his book Paid Attention is a great primer on the way media and marketing are evolving.He’s also very good on Twitter. We talked to Faris at City and Islington College in London.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.