E17: Fighting the Pink It & Shrink It Problem - Reshaping PPE Standards for Women with Jodi Huettner

Join us as we introduce our special guest from East Vancouver, BC, who is reshaping the trades industry despite not being an H&S professional. She is fiercely carving her own path, addressing the overlooked needs of a segment within the tradesperson workforce. Since 2014, our guest has been a vocal opponent of the "pink it & shrink it" approach to women's personal protective equipment (PPE). As the owner and CEO of a women's safety coverall and design supply business, she advocates passionately for PPE standards that cater specifically to women. Through personal experiences of prejudice, discomfort, and inconvenience while working as an engineer in remote locations with ill-fitting PPE, she has made it her mission to change the prevailing unease and embarrassment associated with such circumstances. Prepare to be inspired as we delve into her remarkable journey, witnessing the impact she is making in empowering women's safety.