E17 - From Engineer to Scalable Fitness Brand with Digital Products episode artwork

EPISODE · Feb 1, 2026 · 30 MIN

E17 - From Engineer to Scalable Fitness Brand with Digital Products

from Just Jenna · host Jenna Peterson

In this episode of the Just Jenna Podcast, I sit down with my student Holland, creator of @thefitblondeyy, to share how she transformed her passion for fitness and cooking into a thriving online business. Holland opens up about her journey from engineering to one on one coaching and ultimately to scaling with digital products, along with the confidence it took to show up online consistently. We talk about the importance of niching down, staying committed when growth feels slow, and how real client results can turn into powerful scalable offers.Holland also shares the daily habits that keep her grounded, her advice for anyone who feels behind, and how high protein recipes helped shape her brand and impact thousands of people.If you are serious about investing in a Business Coach and want to book a call to disucss next steps, please choose a time here: https://oncehub.com/bookwithjenna 

Episode metadata supplied by the publisher feed · Published Feb 1, 2026

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E17 - From Engineer to Scalable Fitness Brand with Digital Products

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