E17 - Today's Customer has more than one door to your Pharmacy

On this episode of the Pharmacy View podcast, Scott talks with Rob Sztar, Pharmacist and Owner/Partner at Scripts for You pharmacy in Victoria. Rob is also the author of Transpharmation, a book discussing how technology can impact Pharmacy, as well as leading a podcast and digital magazine on the subject as well. Scott and Rob start off by discussing how some Pharmacists fear using more technology in the workplace. Rob works to explain the many benefits that technology can offer a Pharmacy outside of just the standard e-commerce store, including the ability to do televisits with patients, connecting with shipping agencies who can get prescriptions delivered to patients at home, and scheduling SMS messages to go out to patients for follow-up check-ins. He states that technology can function almost as another team member, being assigned tasks that can expand the Pharmacy’s reach and allow staff to do things they wouldn’t have been capable of before. Rob talks about some of the particular technology his Pharmacy has implemented that has worked well, including cloud-based monitoring of refrigeration temperatures and an automation robot that has enabled them to spend less time focusing on paperwork and more time interacting directly with clients. He discusses social media as a tool and offers his Pharmacy’s social media strategy, which is to focus on the platforms where their patients have a lot of attention (ie. community Facebook groups). Connect with Scott LinkedIn: https://www.linkedin.com/in/scottcarpenter-evbc https://shopfrontsolutions.com.au/ https://aerion.com.au/ Connect with Rob E: [email protected] Robert Sztar | LinkedIn Scripts for You - Somerville 2.0 Robert Sztar - Transpharmation - Transforming pharmacy through technology Transpharmation | Facebook Technology mentioned coview - Connect to your customers' browser Z Software Clever Logger Wireless Temperature Logging What is Clubhouse? How to get an invite to new voice chat social media app (news.com.au) Home | HealthScout https://trello.com/