E170 - Is Charging Beneficiaries The Route To Sustainability With Joe Saxton

In this episode we speak with Joe Saxton, founder and driver of ideas at nfpSynergy, a research consultancy for charities. He was co-founder and chair of CharityComms, the professional body for not for profit communicators. He has also been chair of the Institute of Fundraising and Parentkind, among other things. We speak about the challenges of emergency funding and what this has done to the opportunities for fundraising that charities are able to offer supporters and potential supporters. We also speak about the impact of the pandemic on the flexibility in charities and what this has meant for the work that they do. There is also the issue, as this episode is titled, of whether charging beneficiaries is the route to sustainability for some charities, and we explore that too.