E171: Talking to Women About the Sports Business #4

This is another in our series where Richard and co-host Laura Weston look at the sports business through the lens of women from within and outside the industry. Our guest today is Jennifer McClearen, author of a fascinating new book, Fighting Visibility: Sports Media and Female Athletes in the UFCThe book raises issues about the role of women in sports marketing, the difference between their visibility and the value they receive in return, we talk about some of the popular tropes of women’s sport and at the reality of life within the UFC’s business model. If you like the podcasts you’ll love the Unofficial Partner newsletter, that goes direct to the inbox of thousands of senior executives across the global sports business every Thursday. To join them, sign up via unofficialpartner.com Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.