E174: Negotiate Earlier, Close Bigger: Using Herb Cohen’s Playbook to Sell with Power: Sales, Leadership, Trade

Are you sitting on a full pipeline of quoted deals… but very few of them are actually closing?Most sales teams assume that once a quote is sent, the deal will naturally move forward—but that assumption is quietly killing close rates and revenue.In this episode, we break down why closing is not automatic, why so many salespeople avoid asking for the business, and how that hesitation leads to stalled deals with no yes, no, or clear next step.By listening to this episode, you’ll learn:How to remove the fear of “asking for the business” and confidently drive deals to a decisionThe five proven levers you can pull immediately to increase close rates without changing your productA simple “If I will you” framework that helps customers commit without pressure or pushinessIf you want fewer stuck deals, faster decisions, and more revenue from the pipeline you already have, press play and start closing with intention today.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.