E174: Sipsmith goes to Wimbledon

Today is day two of the Wimbledon championships, a fortnight of tennis, polite queues and Pimms. And as of this year, Sipsmith gin following the brands five-year deal with the All England Club, the rights owner of the grand slam tournament. So we talked to Alex Willis, Head of Communications, Content and Digital, at the All England Club and Shelley MacIntyre, who's Senior Global Marketing Director of gin brands for beam Suntory, the corporate owner of Sipsmith. If you like the podcast, you're really like the Unofficial Partner newsletter that goes direct to the inbox of thousands of senior executives across the global sports business. Every Thursday to join them sign up by Unofficial Partner dot comUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.