EPISODE · Feb 23, 2026 · 1H 9M
E178: Sandra Devenney: From Financial Collapse to Confidence at 50
from Digg Podcast · host CAROLINE O'NEILL
Sandra Devenney is the General Manager of McElhinneys, one of Ireland’s most iconic fashion retailers, and the driving force behind the ‘Sandra’s Five at Five’ online community. But behind the fashion, leadership and online confidence is a story of bankruptcy, financial hardship and rebuilding when everything fell apart.Sandra speaks honestly about the property crash, frozen bank accounts and what she calls ‘survival mode.’ She shares what financial stress did to her family, how it impacted her marriage, and the mindset shift that helped her start again when the bank said no.She also speaks openly about the loss of her baby, her passion for Down Syndrome advocacy, turning 50, body confidence, women’s health and building a positive online community rooted in authenticity.This is an honest conversation about financial recovery, personal growth, midlife confidence, and finding strength when everything falls apart.Links from EpisodeSandra DevenneyInstagram - https://www.instagram.com/devenneysandra/?hl=en Facebook - https://www.facebook.com/share/14XgekiGxJH/?mibextid=wwXIfr See me bookhttps://www.mcelhinneys.com/products/see-me-book Join the Digg Community for early access to online programmes, offers, business events, fun events. All the things that are going on in Digg community - you will hear first:www.diggcommunity.com/subscribe
What this episode covers
Sandra Devenney is the General Manager of McElhinneys, one of Ireland’s most iconic fashion retailers, and the driving force behind the ‘Sandra’s Five at Five’ online community. But behind the fashion, leadership and online confidence is a story of bankruptcy, financial hardship and rebuilding when everything fell apart.Sandra speaks honestly about the property crash, frozen bank accounts and what she calls ‘survival mode.’ She shares what financial stress did to her family, how it impacted her marriage, and the mindset shift that helped her start again when the bank said no.She also speaks openly about the loss of her baby, her passion for Down Syndrome advocacy, turning 50, body confidence, women’s health and building a positive online community rooted in authenticity.This is an honest conversation about financial recovery, personal growth, midlife confidence, and finding strength when everything falls apart.Links from EpisodeSandra DevenneyInstagram - https://www.instagram.com/devenneysandra/?hl=en Facebook - https://www.facebook.com/share/14XgekiGxJH/?mibextid=wwXIfr See me bookhttps://www.mcelhinneys.com/products/see-me-book Join the Digg Community for early access to online programmes, offers, business events, fun events. All the things that are going on in Digg community - you will hear first:www.diggcommunity.com/subscribe
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E178: Sandra Devenney: From Financial Collapse to Confidence at 50
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