E178: SPORT AND THE POST-COOKIE INTERNET

This is a podcast about cookies, the tiny strands of data that follow us around the internet, allowing advertisers and websites to remember us, the pages we visit, our passwords and the contents of our shopping carts. So, we ask what they are, who’s using them, why Google and Apple are trying to remove them and what the specific implications of this will be for sports marketing, from the perspective of sponsor brands and for rights holders seeking to commercialise their teams, tournaments and other inventory via digital channels. To help us understand what a post-cookie internet might look like, we asked two experts in digital marketing to join us. Dr Augustine Fou is a world renowned leader in the topic of digital marketing and ad fraud who has held Group Chief Digital Officer roles for major advertising networks and is a former McKinsey consultant. https://www.linkedin.com/in/augustinefou/Joining Augustine is Phil Stephan, director at the sports data consultancy, Two Circles who has just published a white paper looking at this subject. https://twocircles.com/gb-en/articles/sport-third-party-cookie-crumbles/If you’re a sports data nerd, hold the purse strings of a brand marketing budget or just someone who wants to know more about how digital marketing really works, I promise this is a conversation you’ll want to hear.  If you like the podcasts you’ll love the Unofficial Partner newsletter, that goes direct to the inbox of thousands of senior executives across the global sports business every Thursday. To join them, sign up via unofficialpartner.com Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.