E18: Borja Tobar on Real Betis' Global Expansion

Borja Tobar is Head of Global Expansion at the LaLiga side Real Betis Balompié. Before taking up that role, he worked at LaLiga, where he was responsible for the LaLiga business development delocalized team in North America and Latin America. We discuss what steps Real Betis are taking to expand their fan base, the importance of foreign players, LaLiga vs the Premier League, and challenges facing Real Betis in today’s rapidly changing global football landscape. Timestamps: 00:00 - Welcome Borja Tobar - Head of Global Expansion at Real Betis Balompié 01:39 - Borja’s journey so far 06:25 - Borja’s role as Head of Global Expansion at Real Betis 13:08 - How Real Betis is expanding its global presence 21:48 - The importance of foreign players in expanding a fan base 25:54 - Is a player’s nationality a factor in deciding to sign them? 28:47 - Borja’s time at La Liga and his biggest challenges 34:38 - Premier League v La Liga 41:33 - Broadcast revenue distribution 47:06 - Economic controls in Spanish football 51:39 - Real Betis’ biggest challenges 58:47 - Tips on getting into the business side of football If you're enjoying the podcast, follow and rate us on ⁠Spotify⁠ and ⁠Apple Podcasts⁠, and subscribe on YouTube. Social media: Instagram: @⁠whatsgoingon.podcast⁠ Twitter: @⁠wgofootball TikTok: @whatsgoingonpodcast