E18: Dugout and the clip economy

Elliot Richardson is co-founder and chair of Dugout, the football media company co-owned by some of the world’s biggest football clubs, including Real Madrid, Barcelona, Chelsea, Bayern Munich and Manchester City. We talk about the changing media ecosystem around football, the economics of branded content and what the insurance industry knows about data.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.