E18 | Ralph Rijks (Zalando) on marketing in times of crisis

from CMOtalk.global · host CMOtalk USA

In this episode of CMOtalk Klaas and Adam talk to Ralph Rijks, Global VP Marketing for online fashion platform Zalando. Before that, he worked for fashion brand Scotch & Soda, and led the successful turnaround of Heineken, which struggled in the US. Ralph will talk about what it takes to keep your marketing head cool when the world is on fire, or freezing, and will share what strategy and tactics you can adopt.

Episode metadata supplied by the publisher feed · Published Dec 13, 2022

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E18 | Ralph Rijks (Zalando) on marketing in times of crisis

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