E180: Jason Nyhus - The Forgotten Mid Market: Challenges, Opportunities, and the Role of Technology in eCommerce

Mid-market merchants, do you feel lost and forgotten in a rapidly evolving eCommerce landscape?  Jason Nyhus, General Manager and President at Shopware, joins Richard in this episode to delve into the mid-market merchant world. He brings 20-years of expertise to the table, specialising in software development during his career. Shopware is a German born open source eCommerce platform that helps merchants increase their online sales.  Listen in to hear the key findings from the “Forgotten Mid-Market Report” - an unbiased piece of research funded by Shopware and conducted by Rick Watson. It explores those merchants stuck with a legacy platform and discusses how to evaluate solution providers and approaches, and which to consider in a selection set.  He shares crucial advice for eCommerce companies, especially the neglected mid-market segment and the impact of major acquisitions. Discover how technology can be leveraged to optimise customer experiences and increase the profitability of your business.  Jason also shares insights into the power of digital sales rooms and the importance of product roadmaps in the eCommerce space. So, grab your headphones and get ready for an insightful conversation that could revolutionise the way your business approaches your online strategies. Topics Covered 0:23 - His 20 year journey in eCommerce that has led him to become the President of Shopware 04:14 - Online merchants should focus on complexity over revenue 07:53 - Report titled "Journey of the Mid Market Merchant". Unbiased research 10:54 - Key takeaways from the forgotten tech market 14:45 - Discussion about global channels 18:21 - Choosing software providers is confusing for merchants 22:54 - Advising on diverse products, securing funding for growth 26:59 - Upgrade to self-funding modern commerce platform 30:02 - Shopware seeks innovation, raises $100M in funding  31:42 - Complex statement simplifies experiences, revamps digital sales 35:45 - How to connect with Jason and his book recommendation