E180: The Mulligan Opportunity For Any Published Book With Penny Sansevieri

Penny Sansevieri is the CEO and founder of Author Marketing Experts and adjunct professor at NYU. She is a bestselling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns.   Quotes To Remember: "Books age very quickly." "If you are re-releasing a book, you're doing so that you can restart your marketing." "Pretty much anything needs to be updated frequently." "I will always recommend putting the latest edition on the cover." "The number one mistake that authors make is that they do not write for their reader." "You really do have to remember why you are doing it." "Big numbers do not matter as much as they used to."   What You'll Learn: How to Revise and Release a Book Advantage of Revising and Releasing a Book Revising Process from a Writer's Standpoint How to Properly Promote a Book   Key Links From The Show: Penny's Site   Recommended Books: Content Marketing Secrets by Marc Guberti How to Sell Books by the Truckload on Amazon! Master Amazon & Sell More Books! by Penny C Sansevieri Seth Godin's Books Superfans by George Dohrmann Small Is the New Big by Seth Godin Support Breakthrough Success On Patreon Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience. I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success. You can support Breakthrough Success by going here.