E182: The Buy Side: Microsoft

The Buy Side is our series with brand marketers about sport and sponsorship.Today we’re talking about how Microsoft views sport, with Monica Robbins, the tech giant’s global Director of Sports Partnerships who oversees relationships with among others the NFL, the NBA and more recently, the ECB, the governing body of cricket in the UK among several others.So this is a conversation about tech, the cloud, purpose based marketing, how devices drive consumption patterns and the view from Silicon Valley of sport’s role in showcasing brand and other types of messages. If you like the podcasts you’ll love the Unofficial Partner newsletter, that goes direct to the inbox of thousands of senior executives across the global sports business every Thursday. To join them, sign up via unofficialpartner.com Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.