E188: Future-Proofing Legacy Brands in the Beer and Spirits Industry with Paul Menzies

In this episode, Fuzlin Esau of Label Sessions talks to leader Paul Menzies.Paul is a marketing leader known for his ability to drive perception change in legacy brands, especially in the beverages industry. Paul has over a decade of experience across marketing, brand strategy, and cultural advocacy. He thrives in crafting long-term visions that resonate both commercially and creatively and combines a deep understanding of consumer behavior with innovative cultural programs that embed brands in music, art, and community culture. Label Sessions is the world’s leading innovation expert network. In this series, you’ll meet some of the most interesting leaders anywhere, from across the worlds of business, design, tech. culture and sustainability. All signed to the Label Sessions roster.To find out more about our work helping brands and institutions around the world take on their big opportunities for them in the future, head to labelsessions.com to find out more.