E188 | How to Sign Bigger B2B Deals with Laura Khalil

How can you overcome limiting beliefs and gain the confidence to land big B2B contracts? What specific strategies can consultants use to build relationships and trust within a large corporation to secure bigger deals? What steps are involved in determining and implementing value-based pricing? In this exciting episode, I sit down with Laura Khalil, a sales and marketing advisor who has spent the last seven years helping service providers sign B2B clients with contracts ranging from $50,000 to $350,000. Today, she pulls back the curtain to help others go after that “big deal energy”. Laura shares with us how to be proactive, build a network of supporters, and not rely solely on referrals. The conversation dives into the differences between working with small businesses and large corporations, emphasizing the importance of value-based pricing and maintaining strong client relationships. She also offers practical advice, such as using the guiding question, "Does it make the boat go faster?" and shares essential tips for securing testimonials, writing case studies, and identifying new prospects within client organizations to continually grow your business. Don't miss this profound and insightful episode if you're eager to elevate your consulting business and secure bigger deals with large companies. “It's just as hard to get a $5,000 contract as it is to get a $500,000 contract. There's not much difference in the process.” - Laura Khalil We discuss practical strategies for working with large companies and landing larger, more lucrative contracts including: - How to position your value to large corporations - What to do and what not to do when pricing contracts - How to strategically leverage testimonials and case studies - Balancing client work with business growth activities   Links: bravebydesign.net https://www.instagram.com/iambravebydesign/?hl=en https://www.linkedin.com/in/laurakhalil/     Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast