E188: Jack Good - Why You Should Care About Cardboard. The BCorp and Sustainability Movement.

Do you care about cardboard? Well, you should! In this episode, Richard sits down with Jack Good, the Founder of Reuseabox, to delve into the world of sustainability and the impact of keeping cardboard boxes in use for longer.  They explore how Reuseabox collects and redistributes used cardboard boxes, helping to reduce environmental impact and promote sustainable practices.  Together, they discuss the environmental impact of cardboard production, the surge in cardboard waste during lockdown and the challenges of managing excessive cardboard.  Join Richard and Jack as they highlight the importance of measuring and reducing a company's carbon footprint and the potential for businesses to contribute to sustainability through collaboration.  Stay tuned for an insightful conversation that sheds light on the impact of cardboard production, the BCorp movement, how to get your team onboard and the role of businesses in promoting environmental sustainability. Topics Covered:  00:04 - The Story of Reuseabox  03:50 - Why cardboard recycling is good for the environment  08:45 - Household waste in UK not fully recycled 09:36 - Steps to reduce carbon footprint for businesses 14:31- Influencing decisions in business through self-interest 19:39 - Recent shift in perspective on awards events 21:19 - eCommerce success journey in 12 years 24:46 - Innovative hiring approach fosters mutual success 27:29 - Importance of retention beyond just financial incentives 31:45 - Shift in business model  40:08 - The power of the B Corp framework 44:13 - New online platform launching to simplify box ordering. 45:01 - Book recommendation Link to website: UK supplier of new and used cardboard boxes | Reuseabox Link to Jack LinkedIn: Jack Good | LinkedIn