E189: Use Authority Marketing To Lead Your Field With Adam Witty

Adam Witty is the founder and Chief Executive Officer of Advantage | ForbesBooks. He has built Advantage Media Group, The Business Growth Company™, into one of the largest business book publishers in America, serving over 1,000 Members in 40 U.S. states and 13 countries. Advantage was listed on the Inc. 5000 list of America's most rapidly growing private companies in 2017, 2016, 2014, 2013, and 2012 and named to the Best Places to Work in South Carolina list for 2013, 2014, and 2015.   Quotes To Remember: "It doesn't happen overnight." "Starting with content marketing as the first pillar to building authority is the easiest way and the most logical place to start." "Referral Marketing is probably the most under-utilized marketing pillar in probably every company in the world." "Twenty percent of your customers will freely refer you." "There isn't a single customer of any company that wants to be an unpaid salesperson." "The bigger the authority figure you are no matter what it is that you do, the more likely your clients will refer you."   What You'll Learn: How to Become an Authority The 7 Pillars of Authority Marketing Referral Marketing 101 The 20-60-20 Rule Getting Better at Shining the Spotlight to Ourselves   Key Links From The Show: Adam's Site Advantage|ForbesBooks   Recommended Books: Content Marketing Secrets by Marc Guberti Authority Marketing by Adam D. Witty and Rusty Shelton No B.S. Direct Marketing by Dan Kennedy American Icon by Bryce G. Hoffman The Discipline of Market Leaders by Fred Wiersema and Michael Treacy