E19 | Bram Westenbrink (Heineken) on brand relevance

This episode is 42 minutes long.

This episode was published on January 10, 2023.

In this episode of CMOtalk Klaas and Adam talk to Bram Westenbrink, Global Brand Director for Heineken. Bram will talk about why it is important to focus on brand relevance. What does it even mean in practice and how does it pay off?

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