E19 | Bram Westenbrink (Heineken) on brand relevance

from CMOtalk.global · host CMOtalk USA

In this episode of CMOtalk Klaas and Adam talk to Bram Westenbrink, Global Brand Director for Heineken. Bram will talk about why it is important to focus on brand relevance. What does it even mean in practice and how does it pay off?

Episode metadata supplied by the publisher feed · Published Jan 10, 2023

Embed this episode

Attribution link and audio player

NOW PLAYING

E19 | Bram Westenbrink (Heineken) on brand relevance

0:00 42:26

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of CMOtalk.global?

This episode is 42 minutes long.

When was this CMOtalk.global episode published?

This episode was published on January 10, 2023.

Can I download this CMOtalk.global episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!