E19: The Future of Finance - Ian McAfee on Building Custom Exchanges with Shift Markets

SummaryThis week, we welcome Ian McAfee from Shift Markets to the show. Our conversation touches on the evolution of the crypto industry, the challenges faced, and the potential for crypto to disrupt traditional finance. Shift Markets is a technology company that provides white-label crypto exchange solutions. They offer a web-based platform that can be customized to fit the branding and needs of their clients. Their goal is to make it easy for businesses, financial institutions, and even individuals to enter the crypto trading space. They are also working on bringing traditional financial assets, like forex, onto the blockchain to simplify and improve the trading process. By eliminating friction and reducing costs, Shift Markets aims to create a more accessible and efficient financial ecosystem.Chapters00:00 Intro 01:21 Transitioning from Traditional Finance to DeFi 17:26 The Journey of the Founders in Building their Company 21:00 Transition and Drama 23:33 Customizable Web-Based Platform 26:29 Offering Both Traditional and Crypto Assets 30:06 Convergence of C-Fi and D-Fi 36:13 Bringing Traditional Financial Assets to the Blockchain 40:10 Moving FX On-Chain for Emerging Markets 44:16 Explaining Crypto to Non-Crypto Natives 46:25 The Value of Holding Your Own CashConnect with Ian & Shift Markets: X (Twitter):⁠ @ianmcafee | @shiftmarkets | @CablesFinance LinkedIn: Ian Mcafee | Shift Markets | Cables Finance Website: https://www.shiftmarkets.com | https://app.cables.financeThis episode was hosted by DAO members Luke and Ash, to learn more about ATX DAO: Check out the ⁠ATX DAO ⁠website Follow ⁠@ATXDAO⁠ on X (Twitter) Subscribe to our newsletter Connect with us on ⁠LinkedIn⁠ Join the community in the ⁠ATX DAO Discord⁠Connect with us on X (Twitter): Ash: ⁠@ashinthewild⁠ Luke: ⁠⁠⁠⁠⁠@Luke152⁠⁠⁠⁠⁠ Mason: ⁠@512mace⁠ Megan: @MegNogATX Nick: ⁠@nickcasares⁠ Willy: @willyogoSupport the Podcast: If you enjoyed this episode, please leave us a review and share it with your network. Subscribe for more insights, interviews, and deep dives into the world of Web 3.Tools & Resources We Love Podcast Recording & Editing - ⁠Riverside FM⁠: We use Riverside FM to record and edit our episodes. If you’re interested in getting into podcasting or just recording remote videos, be sure to check them out!KeywordsTradFi, DeFi, foreign exchange, FX, crypto, voting block, crypto as a service, startup, discipline, grit, white label crypto exchange, Shift Markets, technology company, trading side of crypto, crypto exchanges, financial institutions, crypto trading services, Gen Z, derivatives, FX brokers, DeFi, traditional finance, traditional assets, blockchain, instant settlement