E192: Abhimanyu Kashikar - Hitting eCommerce Growth Plateaus And How To Overcome Them

Have your sales hit a wall?  Abhimanyu Kashikar, Co-Founder and COO of Anchanto, a SaaS product company targeting brands, 3PL, logistics companies, and retailers in 11 countries.  Abi and Richard delve into the intricacies of eCommerce growth, order, and warehouse management, drawing from Abi's extensive experience in the industry.  They discuss strategies for pushing through sales stagnation, the challenges of managing cross-border shipments and the importance of data reliability in existing businesses.  Abhimanyu also sheds light on the impact of sustainability on product returns and shares valuable insights for merchants selling online.  So, grab your headphones and get ready to explore the key factors shaping the eCommerce landscape in this episode! Topics Covered:  00:00 - 13 years in eCom 06:27 - Background in fulfilment, channel management, sales operations, products 09:47 - Consolidate orders for easy processing and tracking 11:26 - Exploring new channels for expanding businesses 16:02 - Product success linked to targeted consumer language 20:36 - Emphasising the importance of online digital shelf analytics 22:34 - A real focus on sustainability 25:41 - AI aids innovation and reduces return rates 30:50 - Assess value, sustainability and customer feedback for improvement 35:17 - Sales operations, fulfilment and data reliability are crucial 36:42 - Market research crucial for international eCommerce success 39:55 - Book recommendation