E194: Mark Adams & Roosevelt Fernandes dos Santos - Composable Architecture: Cost Saving Advice & Lessons from BigCommerce and Recharge

It’s time to delve into the world of composable architecture, internationalisation and reducing the cost of ownership for retailers.  Our guests, Mark Adams, Senior Vice President and General Manager at BigCommerce and Roosevelt Fernandes dos Santos, Senior Product Manager at Recharge, share their insights and experiences in this dynamic space. Mark and Roosevelt have years of experience in the eCommerce industry. From the significance of partnering with experienced tech teams to the importance of rapid delivery in the fast-paced digital environment, this episode is packed with valuable discussions on technology strategy, user experience, and market trends. They chat about all things composable and the detailed process of replatforming, internationalisation and launching into 180 countries. Find out how BigCommerce works with retailers to ensure a smooth transition, and the big one, reducing cost of ownership. Join us as we explore the complexities and opportunities in the ever-evolving eCommerce landscape. Topics Covered:  00:03 - Composable Commerce  06:29 - Merchants seeking business growth face procurement challenges 09:20 - Researched market reports, gathered insights, assessed vendors 16:46 - Simplifying composable processes for customer success 19:48 - Challenging times demand leadership, strategy and growth 23:40 - Fast delivery of digital products is crucial 25:41 - Travelling around Southeast Asia, amazed by connectivity 31:22 - Prepare and communicate to avoid potential impact 34:57 - Optimise operations, leverage data & understand customer behaviour 36:02 - Conversion rate optimisation relies on client retention 42:13 - Enthusiastic endorsement of business opportunity and investment 44:43 - Focus on composable architectures for enterprise growth 46:21 - Code, credit, connections, predict, mitigate, speed, customer 49:40 - Book recommendation