E196: Silvia Sygrist - Seep’s Mission To Eliminate Plastic Waste. Breaking Into A Competitive Eco Market

A brand on a pioneering mission to eliminate one billion plastic cleaning tools from landfills by 2030. In this episode, Richard is joined by Sylvia Sigrist, Head of Marketing at Seep, a plastic free and biodegradable household green cleaning business. Listen to this podcast as Sylvia shares her incredible journey from working with multinationals to thriving in start-ups and her strategies that propelled Seep's impressive growth.  From leveraging digital marketing to building a dedicated online community, they explore the keys to balancing retail expansion with sustainable goals. Plus, they discuss the challenges and triumphs of running an eCommerce brand in a competitive market.  Don't miss out on valuable insights and practical advice that can help your business shine. And be sure to stick around for a special discount offer on SEEP products. Subscribe now and stay tuned for an inspiring conversation! Topics Covered:  00:00 - Silvia’s experience in eCommerce  05:18 - Appreciation for well-packaged delivery aligning ethos 07:32 - Young brand breaking into competitive eco market 10:30 - Strong social following and loyal customer base advantage 12:41 - Sylvia, branding process lengthy, working with agency 16:05 - Investing in creative testing, social channels and influencer gifting 21:56 - Customer-generated content lacks quality for advertisements 23:02 - Small influencers support small businesses and great content collaboration 26:53 - Shifting from a points-based loyalty to referral program  30:55 - Discussing AB testing, segmentation and results in marketing 35:01 - Multichannel strategy and growth pose significant challenges 36:41 - How to focus on priorities 39:23 - Excited about brand success and book recommendations