E198 - Dr. Todd Rose: Why Your Desires Aren't Actually Yours (Here's Who Planted Them)

Join our online community ↓https://www.knowthyselfcollective.comTodd Rose is a Harvard-trained social scientist, former high school dropout with a 0.9 GPA, and co-founder of the think tank Populace. His research centers on the gap between what people privately believe and what they publicly say, and the profound consequences of that gap for individuals and for society. This is one of those conversations that reframes something you thought you understood and doesn't let you go back.What We Dive Into:1. Your brain estimates group consensus using a simple shortcut: the loudest voices repeated most often. On social media, that is 10% of users creating 80% of content.2. Belonging means being accepted for who you actually are. Fitting in means changing who you are to be accepted. 3. Authenticity is not about being perfectly accurate about who you are. It is about making choices you genuinely believe align with who you are right now.✨THANK YOU TO OUR SPONSORS:https://www.mudwtr.com/knowthyselfUse code KNOWTHYSELF for up to 43% off sitewidehttps://drinkLMNT.com/KnowThyselfTry LMNT & get a free sample pack ___________00:00 Intro01:27 What Are Collective Illusions?02:05 The Cost of Self-Silencing05:06 How We're Hardwired to Conform07:40 Why the Brain Is Easily Fooled About Group Consensus09:13 Social Media and the Amplification of Fringe Views13:20 What Americans Actually Want in Private21:01 Who Profits from Keeping Us Divided23:52 Foreign Manipulation and AI Bot Farms29:37 The Most Consequential Collective Illusions36:38 What Authenticity Actually Means41:15 The Coming Age of Courage42:14 Belonging vs. Fitting In49:44 René Girard and Mimetic Desire59:43 How Collective Illusions Can Shatter Overnight1:05:58 The Velvet Revolution and the Power of Authenticity1:12:09 How to Build the Muscle of Living in Truth1:20:25 Todd's Personal Collective Illusion: Faith and Identity1:24:34 Spiritual Exploration and Holding Beliefs Lightly1:32:23 Certainty and Knowledge Are Inversely Correlated1:41:42 Fulfillment Over Achievement1:50:31 Small Actions That Raise Collective Consciousness___________✨MORE FROM TODD↳Instagram: https://www.instagram.com/ltoddrose/↳Populace: https://populace.org↳https://www.toddrose.com/📜MORE FROM KNOW THYSELF↳Spotify: https://spoti.fi/4bZMq9l↳Apple: https://apple.co/4iATICX↳Instagram: https://www.instagram.com/knowthyself/↳TikTok: https://www.tiktok.com/@andreduqum↳Facebook: https://www.facebook.com/knowthyselfbyandreduqum/↳https://knowthyselfpodcast.com/👁️MORE FROM ANDRÉ↳Instagram: https://www.instagram.com/@andreduqum↳Linkedin: https://www.linkedin.com/company/know-thyself-podcast↳Book recs: https://www.knowthyselfpodcast.com/book-list