E2 | Ashley's Story – From Graphic Designer to Yoga Entrepreneur

In this episode of Mugs & Marketing, we're diving into Ashley's entrepreneurial journey and the winding path that led her from a small town in Minnesota to building a successful online business helping yoga teachers and wellness professionals.Ashley shares how an early interest in graphic design and marketing eventually combined with her love of yoga, teaching, and technology to create the business she runs today.We talk about quitting a stable full-time job, becoming a full-time fitness instructor, moving across the country, navigating major life changes, and how building an online business gave her the flexibility she needed as a mom.If you've ever wondered whether your previous experience "counts" or if you're capable of building something different for yourself, this episode is for you.In This EpisodeGrowing up in a small Minnesota townStudying graphic communications and marketing in collegeWorking in a university marketing departmentQuitting a stable job to teach yoga full-timeTeaching 10–20 fitness classes per weekMoving to Washington and starting overBuilding an online business while becoming a momThe impact mentors and business coaching had on her growthHow YouTube helped expand her reachWhy marketing skills matter for creative entrepreneursA Favorite Takeaway"You don't need the entire roadmap. You just need the next step."One of the biggest themes of this episode is that entrepreneurship rarely follows a straight line. Many of the skills Ashley uses in her business today came from experiences that didn't seem connected at the time.Mentioned in This EpisodeAshley Hagen / Ashes YogaWebsite: https://ashesyoga.comFree Morning Movement & Meditation ClassesAshes Academy MembershipConnect With UsAshley: @ashesyogaAlisha: @alishahagenartComing Up NextNext episode, we're flipping the script and sharing Alisha's story—from elementary art teacher to full-time pottery artist creating mugs, selling at art markets, and building a handmade business from her backyard studio.If you enjoyed this episode, be sure to follow the podcast and share it with a creative friend who might need a little encouragement on their business journey.