E2:If You Don't Have An Age Strategy, You Don't Have A Growth Strategy

Lyndsey Simpson, Founder & CEO of 55/Redefined, joins us to unpack why age strategy is now one of the biggest growth levers in business. After rehiring 400 retirees in eight weeks, she uncovered a truth most organisations overlook: retirement is breaking people, and the over‑50 workforce is the most undervalued economic force in the UK. Her upcoming book, The Age Rebellion, dives even deeper into this shift — and listeners can access an exclusive discount using code AGEREBEL. We explore the Rainbow of Retirement, the emotional crash that hits many within 12–18 months of leaving work, and why longevity has added decades to our lives without workplaces evolving to match. Lyndsey shares how she pivoted her business, what she’s learned across eight ventures, and why listening — not defending your original idea — is the real founder superpower.From the brutal funding reality facing female founders to a masterclass in building teams that scale, this episode is a wake‑up call for leaders. If you don’t have an age strategy, you don’t have a growth strategy — and Lyndsey shows exactly why.