E2: James Brown - Four Four Two

As founder and editor of Loaded magazine in the 1990s, James Brown (@jamesjamesbrown) was the architect of Lad culture, the influence of which pervades the football media landscape today. A lifelong Leeds Utd fan, he’s now back in the world of magazine publishing at the helm of FourFourTwo. We talk about his plans for world domination, whether The Damned United was any good, what makes a great magazine and wonder if the current generation of football fans are missing something.www.unofficialpartner.com    Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.