E201: The Power Of Digital Marketing For Business Growth With Ryan Cote

Ryan Cote is the director of digital services and partner at Ballantine, a third-generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. From lead generation to marketing strategy for small business, today's guest and his company rise above the get-featured-quick schemes. He helps business owners grow their book or business in today's online world. Quotes To Remember: "The main thing is making sure you have a rock-solid website." "The more enticing you can make the title and description, the better the chance of getting a click." "With SEO, link building is just part of the equation." "Set and forget is the biggest issue with pay-per-click campaigns." "No matter what you do, you're working with people." What You'll Learn: Pointers on Getting Leads through Digital Marketing Ways to Get More Organic Traffic from Google Best Strategies to Get Paid Traffic Facebook Ads vs. Google Ads   Key Links From The Show: Ryan's Site Ryan on LinkedIn   Recommended Books: Content Marketing Secrets by Marc Guberti How to Win Friends and Influence People by Dale Carnegie The ONE Thing by Gary W. Keller The Compound Effect by Darren Hardy