E206: Stand Out & Find Your Yellow Tux With Jesse Cole

Jesse Cole is the founder of Fans First Entertainment and owner of two multimillion dollar teams, the Gastonia Grizzlies and the Savannah Bananas. He's been featured on MSNBC and as a keynote speaker all over the country, promoting his motto "If it's normal, do the exact opposite." In his latest book Find Your Yellow Tux, today's guest shares how to become successful by standing out. Quotes To Remember: "If it's normal, do the exact opposite." "It's not just standing up by being crazy and wearing a yellow tux. It's standing up by providing the best fan experience." "It's just not about the customers, it's about fans." "Our biggest fans are our employees." "Put yourself in your customer's shoes." "The last impression makes the lasting impression."   What You'll Learn: How It's Like to Own Two Multimillion Dollar Teams How to Stand Out Enhancing Customer Experience Getting Good at Follow-Ups   Key Links From The Show: Jesse's Site Joey Coleman's Site BetterBookClub   Recommended Books: Content Marketing Secrets by Marc Guberti Find Your Yellow Tux by Jesse Cole Never Lose a Customer Again by Joey Coleman Worth Doing Wrong by Arnie Malham The Carpenter by Jon Gordon Everybody Matters by Robert Chapman Peak by Chip Conley