E207: Umar Faizan - Building Scalable SEO Systems. The Future of Link Building & Digital PR

Link building is one of the most powerful ways to boost your SEO and get your site noticed.  Think of backlinks like votes of confidence, when reputable sites link to yours, search engines see it as a sign that you’re legit and worth ranking higher. That means more visibility, more traffic, and ultimately, more customers.  But it’s not just about quantity; quality matters big time. A few strong, relevant backlinks can do way more for your rankings than a ton of low-quality ones.  Done right, link building helps you build authority, outshine competitors, and create long-term growth for your brand and Umar shares how!  Umar Faizan In this episode of eCom@One with Richard Hill, we're diving deep into the fast-moving world of SEO and link building with Umar Farzan, the Director of Growth Winner. Richard and Umar first connected at the SEO Mastery Conference in Saigon, Vietnam, and now they’re breaking down everything eCommerce brands need to know about building a strong link profile. Umar shares his fascinating journey from graphic design to becoming an SEO powerhouse, highlighting why solid systems and processes are key to success. They tackle the big question: should eCommerce brands build an in-house link-building team or outsource the work? Plus, Umar spills the secrets on link gap analysis, crafting creative content for industries that aren’t exactly glamorous, and how predictive SEO can give brands an edge. Whether you’re a seasoned eCommerce pro or just starting out, this episode is packed with practical tips and expert insights that could take your SEO game to the next level. Don’t miss it! Topics Covered  00:23 - What is eCommerce link building 04:41- Pre launch brand building strategy 07:20 - Product page optimisation strategy 11:00 - Efficient link building systems 15:53 - Hybrid strategy for business growth 17:24 - Inefficient SEO stifles revenue growth 21:43 - Keyword & link analysis strategy 23:45 - Adaptive SEO linking strategy 28:01 - Creating link-worthy content tips 32:22 - Ecom store tech innovations 33:10 - Ecommerce digital products strategy 38:22 - Wearable tech and sleep data 41:53 - Traffic recovery post-Google update 42:52 - Linkable assets in medical research 46:01 - Balanced link building strategy 50:31 - Google action on Digital PR links 54:44 - Book recommendation