E21 | A Conversation about Localization and eCommerce | Diego LaManno

In today’s episode, I had a great conversation with Senior Web Developer at Ecobee, Diego LaManno, all about Localization, eCommerce Integration and Contentful. ******************************* Questions Asked ******************************* Tell us about your background as a software developer. What is your tech stack at Ecobee? Where is the content in your iOT product stored in the back end? Define localization. How is localization different then personalization? Can localization affect personalization? How do you use localization on Ecobee's site? For A/B testing, what tools do you use? How does Contentful handle localization? How does the Gatsby / Contentful plugin help you with localization? Which specific locale are you using for the Ecobee site? Does Contentful tie multiple languages to a particular country as a locale? Can localization be controlled at the field level? How do you access locales via Contentful's APIs? How can you access locales via GraphQL? How does the REST API handle localization? How can we use Roles in Contentful to limit the author's ability to translate a particular language only? How can you localize assets? Did you create your own media content type or use the native one built into Contentful for localization? Can branding be localized in Contentful and if so, how? Tell us about your integration with Shopify and its localization capabilities. Tell us how you used UI Extensions in Contentful to connect with your Shopify API. How did you localize your actual products from Shopify? How are emails, text messages, website messages and other types of messages handled in Contentful for different locales? How do you handle user sessions across locales? Do you allow users to switch locales on the website itself? What's the most important thing to consider before embarking on localization? ******************************* Reference Links ******************************* Diego on Twitter (https://twitter.com/diegolamanno) Diego’s Website (https://www.diegolamanno.com/) Diego on Linkedin (https://www.linkedin.com/in/diegolamanno/)