E21 | Corinne Aaron (Lynk & Co) on disruption

from CMOtalk.global · host CMOtalk USA

In this episode of CMOtalk Klaas and Adam talk to Corinne Aaron, Chief Marketing Officer at Lynk & Co, the brand that breaks every business rule in the car industry. Prior to Lynk & Co, Corinne headed the EMEA marketing team for Tesla, Lovevery and Adidas. Corinne will talk about Lynk & Co’s strategy and tactics. What are the rules of the game when you want to disrupt an industry? What role does marketing play?

Episode metadata supplied by the publisher feed · Published Feb 7, 2023

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E21 | Corinne Aaron (Lynk & Co) on disruption

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