E21: The Power of Thought Leadership in a Recession (And How to Track Success)

How does thought leadership fit into your marketing strategy during a recession - or when one might be just around the corner?In this solo episode, I’m sharing what I learned about marketing yourself in the last recession in 2009 when I worked for a small nonprofit organization … and why it worked so well. I’m also sharing some of the surprising side effects of thought leadership and what metrics you can track to see if your efforts are paying off. Resources from this episode:Click here to get your first episode of the Thought Leadership Clarity Course, for free! I mentioned my #SundaySocialImpactStories series on LinkedIn. You can find all those posts here. Timestamps of Discussion Points:[02:13] My introduction to the power of thought leadership[07:07] Why thought leadership works well in a recession[09:55] The difference between thought leaders and influencers[11:25] The biggest barriers to thought leadership for social impact leaders[14:26] My butterfly story of growing my own thought leadership[16:27] How to track your thought leadership success metrics To read a full transcript of the episode, visit: LUMOS MARKETINGWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms