E216: Get A Strong ROI From Content Marketing With Shane Snow

Shane Snow is an award winning entrepreneur and journalist who has helped expose gun traffickers and gender discrimination. He is a board member of the Hatch Institute, a nonprofit for investigative journalism, and currently serves as Founder at Large at Contently which works with Fortune 500 brands and has helped over 100,000 freelance journalists, artists, and photographers put food on the table. His latest book Dream Teams unveils what separates groups that simply manage to get by from those that get better together, and how we can make our companies and communities better by understanding the difference. Quotes To Remember: "You need to create content that actually sticks out and gets people attention." "Half the battle is creating a good book. The other half of the battle is getting people to pay attention or to care at all." "Just putting it out there is not enough." "It's hard to make the viral equation work out if you don't seed it to enough people initially."   What You'll Learn: How to Get a Good ROI in Content Marketing Creating Something That Will Get Big Brands' Attention Learn To Create Effective Content Strategies   Key Links From The Show: Shane's Site Contently The Storytelling Edge   Recommended Books: Content Marketing Secrets by Marc Guberti Dream Teams: Working Together Without Falling Apart by Shane Snow The Storytelling Edge by Joe Lazauskas and Shane Snow The Creative Curve by Allen Gannett The Autobiography of Benjamin Franklin by Benjamin Franklin Kafka on the Shore by Haruki Murakami