E220: Making Your Brand Sticky With Jeremy Miller

Jeremy Miller is a brand strategist and the bestselling author of Sticky Branding. He has interviewed thousands of CEOs and business owners and profiled hundreds of companies across dozens of sectors. He lives and breathes marketing, branding, and business development, and he knows what it takes to grow a Sticky Brand. Quotes To Remember: "The companies that grow the best brand are the best marketers." "The very first thing that everyone has to do is take their marketing seriously." "In a small or medium-sized company, the measure of success is sales." "When your customers know you, like you and trust you, they will choose you first." "Your brand has a shelf-life." "Your energy and commitment to grow is actually the infectious part of your brand." "There is no overnight success. There's twenty-year-overnight success." What You'll Learn: How to have a Sticky Brand Getting More Profit from Having a Sticky Brand The 3 V's of a Brand's Performance How to Stay 'Sticky'   Key Links From The Show: Jeremy's Site   Recommended Books: Content Marketing Secrets by Marc Guberti Sticky Branding by Jeremy Miller Positioning by Al Ries and Jack Trout Playing to Win by Alan G. Lafley and Roger Martin