E222｜Organic social media vs. paid advertising. Do one or the other or both? Here's what worked for Fern Fuller

How do you know when the time is right to do paid advertising? And how do you make a success of paid advertising when you’re ready to take the plunge? 🤷‍♀️Fern Fuller has been on quite the journey at TechPixies (tune in to hear all her incredible wins), and she’s followed a clear roadmap to get her business ready for paid advertising. And it’s so good we wanted to share it. 🧭Because no one wants to be flinging cash at Meta and not see results, our chief TechPixie Joy spells out the success path in this podcast episode so you’ll know when the time to do paid advertising is right for you.  Here’s why you need to tune inDiscover how organic social media helped Fern define who she wanted to serve and how this has helped her with her Meta ads. Follow the roadmap Fern used to get her business for paid advertising and make a success of it. And learn how she got over her fear of putting herself out there. If Fern can do it, you can too! 💪Here’s what to listen out for:01:09] Fern recaps her journey with TechPixies.[04:46] How Fern grew her social media reach organically. [06:56] Fern makes an important shift in her business. [14:36] How long did Joy wait to move from organic to paid advertising? [16:23] Why 2023 was a pivotal year for Fern. [17:52] Your roadmap to social media success.[19:11] How Fern combats any fear she feels.  [24:55] How can you get to be where Fern is now? Grab the roadmap you need for marketing success by pressing play now. ▶️▶️▶️Love our podcast? Leave a review and get hold of our Quick Start Podcast Guide.For links and resources mentioned in this episode, please visit TechPixies.comWant to transform your life?  💪 Discover how to leverage social media with our 21 Day Social Media Confidence Challenge. 🚀 Take your social media to the next level by watching our Social Media Masterclass.🌈 Enjoy a super quick shift in your mindset with our 12 Day Design Your Dream Life Challenge.Follow us on social media @techpixies and ping us a DM or drop us a line  at [email protected] Thanks for listening!