E223: Get A Ton Of Positive Publicity For Your Business With Dan Janal

Dan Janal helps leaders brand their businesses with books and publicity. In 2001, he founded PR LEADS, one of the most cost-effective publicity leads services, which has been copied by many other companies. He provides publicity and marketing coaching and consulting services for Independent Professionals and Small Businesses. He also writes press releases designed to rank high on search engines.   Quotes To Remember: "Subscription models are a great model to follow if you are thinking about starting a business or if you are thinking about how you can monetize your business even more." "There is nothing better in marketing than having your clients sell your service for you." "Everyone is a reporter and everyone is a publisher because everyone can be a content producer." "Most of the ads are read through a mobile device." "Think short and you get better results."   What You'll Learn: How to Get People Into a Subscription Being a Contributor to Major Platforms Reaching a Reporter or Client in 5-Sentences or Less   Key Links From The Show: Dan's Site PR LEADS How to Write and Submit an Op-Ed Audible   Recommended Books: Content Marketing Secrets by Marc Guberti The Impostor Syndrome: Becoming an Authentic Leader by Harold Hillman The Art of X‑Ray Reading by Roy Peter Clark