E225: John Brolly - Futureproof Your eCommerce Store: AI Innovations, Data Feeds,and Personalisation Tips

There are seismic changes rocking the eCommerce world at the moment.  In this episode of eCom@One, host Richard Hill sits down with John Brolly, Head of Partnerships EMEA of Athos Commerce, for a deep dive into the seismic changes rocking the eCommerce world; driven by AI, product data, and new approaches to product discovery. With unique insights spanning thousands of retailers, agencies and brands, John reveals why great product data is now at the heart of visibility, conversion and profit online. From conversational AI search to data hygiene, merchandising strategies and operational efficiency, this conversation explores the tactics that are separating today’s most successful eCommerce businesses from the rest. If you're curious about leveraging product feeds, tapping into LLMs, or staying ahead of the latest digital transformations, this episode delivers real-world examples, actionable advice and a look into the future of eCommerce innovation. Hit subscribe now, it’s time to discover where the real opportunities are in the new age of eCommerce. 00:00 AI and product data in eCommerce 06:02 Improving the shopping experience 08:55 Using AI to read data 11:45 Improving product feeds with AI 14:40 Early challenges in AI partnerships 18:42 Improving site search and merchandising 19:59 Changing consumer habits 25:18 Managing end-of-year finances 26:54 Faster proof-of-concept development 29:42 The importance of communication skills 34:20 Exciting trends in eCommerce 35:57 AI's impact on agencies 40:04 Favourite dystopian author inspires name 41:59 Closing and subscribe reminder