E228: Understanding Your Customer's LINGO With Jeffrey Shaw

Jeffrey Shaw is a business coach, speaker, and author. He is a visionary and strategic thinker who encourages others to follow a quest that is bigger than they can imagine with measurable action steps to make that quest a reality. His latest book Lingo teaches reader how they can discover their ideal customer's secret language and make their businesses irresistible.   Quotes To Remember: "Step number 1 is getting clarity on defining who your ideal customer is." "A fun part about lingo is that it is actually quite unspoken." "You have to understand the perspective of the people you are building a business and writing a content for." "One of the strongest emotional human triggers that we have is familiarity." "Your niche should be your lingo." "Look at your business as building a community instead of building a business."   What You'll Learn: Finding the Right People to Speak Your Lingo 5-step strategy to speak the Secret Language of Your Ideal Customer How to Continue to Expand Without Losing Current Relationships Building a Community Around Your Brand   Key Links From The Show: Jeffrey's Site Episode 1: Successful Podcasting With Jeffrey Shaw How To Leverage Pareto's 80/20 Principle For Your Business   Recommended Books: Content Marketing Secrets by Marc Guberti LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible by Jeffrey Shaw Brick by Brick by David Robertson Why Should I Choose You (in Seven Words Or Less)? by Ian Chamandy and Ken Aber Fascinate by Sally Hogshead Louder Than Words by Todd Henry