E229: Helen Lord - From Dragon’s Den to Marketplace Leader Helen Lord Explains Sustainable Retail

"You see 10 minutes on Dragon's Den. What you don't see is the two-and-a-half hours in the Den, months of forensic BBC due diligence, and the fact you've only got about a 1% chance of ever making it onto TV." In this episode, Richard sits down with Helen Lord, founder of Rehome, a marketplace dedicated to giving kitchens, bedrooms, bathrooms and interiors a second life. Helen shares her honest insights on what it really takes to make sustainability work in retail, discussing the challenges of building trust in a high-value resale category and the complexities of making reuse accessible for both buyers and sellers. The conversation also explores Helen's memorable experience on Dragon’s Den, the behind-the-scenes reality of due diligence, the critical role of partnerships and practical lessons learned from developing a purpose-driven brand and marketplace. Whether you’re interested in sustainability, marketplaces or founder-led growth, this episode promises authentic advice and inspiration from a trailblazer in sustainable eCommerce.