E236: The Customer-Centric Model That Drives HubSpot's Growth With Michael Redbord

As the General Manager of the Service Hub at HubSpot, Michael Redbord helps helps scale the support and success teams of many businesses ranging from startups to a publicly traded SaaS juggernaut. He turned HubSpot's customer support team from a cost center to a profit center and one of HubSpot's greatest engines of growth. He is a noted writer, speaker, and leader who is joins us today to help us re-envision what success looks like for your business.   Quotes To Remember: "If you don't make your customers successful, you are not able to create repeat customers." "The hard truth about marketing is that nothing you create is as powerful as what your customer says." "Make sure that there is an obvious way for your customers to create repeat cycle." "The customer can be the best marketer."   What You'll Learn: How to Create a Customer Centric Strategy For Your Business Balancing Sales and Marketing The Power of Repeatable Business Getting Our Customers to Voice Out Their Thoughts   Key Links From The Show: HubSpot What's The Difference Between Customer Satisfaction And Customer Loyalty?   Recommended Books: Content Marketing Secrets by Marc Guberti Delivering Happiness by Tony Hsieh The Messenger is The Message by Mark Organ