E24 - Culture is Everything: How to Build It, Protect It, and Live It

Everyone talks about culture. But most people think it's a mission statement on the wall or a ping pong table in the break room. It's not.I sat down with Terry Moore — CEO of YOSS Platform and OneSource, and one of the most important people in my life — to talk about what culture actually is, how you build it on purpose, how you protect it when it gets hard, and what happens when you don't.Terry has been building one of the most relationship-driven, culture-first organizations in South Georgia for 18 years. I've had a front row seat for a lot of it. This is that conversation finally on record.But here's what I want you to hear: this one isn't just for CEOs. If you lead a team, a church, a nonprofit, or a household — you have a culture. The question is whether it's one you built intentionally or one that just happened to you.In this episode we cover: What culture actually is and how you know when you have the one you intended; Why culture always starts at the top and nowhere else; The difference between values and behaviors — and why that distinction matters more than you think; How to hire for culture fit and what Terry actually looks for when someone walks in the door; What abundance mindset really means and why scarcity cultures eat themselves; The biggest threats to a healthy culture and which one leaders underestimate the most; How to protect your culture even when it costs you a client; Applying every one of these principles to your home — because your family has a culture too; And one of my favorite lines from this entire conversation: perfection is not the standard. Awareness is.This one hit different. Hope it does the same for you.