E24 | Doug Martin (General Mills) on sustainable growth

from CMOtalk.global · host CMOtalk USA

In this episode of CMOtalk Klaas and Adam talk to Doug Martin, Chief Brand & Disruptive Growth Officer at General Mills. Doug plays an important role in the long-term growth strategy of the 150-year-old global food company. Today we’re going to talk about the role of the CMO. How can a CMO influence a company's future in tangible ways that spur sustainable growth?

Episode metadata supplied by the publisher feed · Published May 1, 2023

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E24 | Doug Martin (General Mills) on sustainable growth

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