E245 | Shaping Customer Discovery During Active Vs Passive Looking Phases with Ryan Singer

from CHURN FM · host Andrew Michael

Today on the show we have Ryan Singer, the founder of Felt Presence and former head of strategy at Basecamp.In this episode, Ryan shares his experience in evolving the Shape Up framework to better fit diverse team structures and needs. We then discussed his insights on navigating customer engagement through the concepts of active vs. passive looking.We wrapped up by discussing how these strategies are applied in real-world scenarios to enhance customer discovery and engagement processes.Mentioned ResourcesShape Up Felt PresenceBasecampHotjarShaping in Real LifeHow to Web ConferenceBob MoestaDemand Side Sales 101Four Fits For $100MGPT-4

What this episode covers

Today on the show we have Ryan Singer, the founder of Felt Presence and former head of strategy at Basecamp. In this episode, Ryan shares his experience in evolving the Shape Up framework to better fit diverse team structures and needs. We then discussed his insights on navigating customer engagement through the concepts of active vs. passive looking. We wrapped up by discussing how these strategies are applied in real-world scenarios to enhance customer discovery and engagement processes....

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E245 | Shaping Customer Discovery During Active Vs Passive Looking Phases with Ryan Singer

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This episode was published on May 15, 2024.

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